BMW supports exhibiting The Art of Enlightenment
0 
|
|
|
BMW Culture Night by Liaoning Ballet Troupe |
BMW's 40 years of cultural commitment
"2012 will be the 40th anniversary of both countries' relations and it also marks a milestone for BMW's 40-year international culture commitment," said Mr Olaf Kastner.
Since the 1970s, the BMW Group has initiated and engaged in more than 100 international cultural cooperations and sees its commitment as an essential part of corporate communications. The BMW Group places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design.
To mark this occasion, the internationally celebrated New York-based graphic designer Stefan Sagmeister has created the design of the publication CULTURE, a book describing the BMW Group's international cultural partnerships. The book is divided into four parts according to the BMW Group's main cultural activities - contemporary art, classical music and jazz, architecture and design and, finally, culture within the company.
As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 meters depicting a graphically abstracted image of the legendary BMW "four cylinder" building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird's eye view.
