SCIO briefing on measures to stabilize foreign trade
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E-mail China.org.cn, April 12, 2020
China News Service:
We have noticed that the 127th Canton Fair will be held online for the first time. How will it be conducted? What are the main contents? Thank you.
Li Xingqian:
Thanks for your attention. As we all know, the internet connects millions of households and has been profoundly changing our production and life. It is a practical innovation to bring the global trade grant gathering, which has been continuously held more than 120 times across more than 60 years, to the cloud. The transformation from physical exhibition halls to online exhibition is not a simple blueprint but a new structural design and a process of reengineering. In terms of content, we will see that the online Canton Fair, which will be held in mid-to-late June, will consist of three interactive sections and integrate exhibition and connection, negotiation and transaction.
First is to establish an online exhibition and connection platform. We will promote 25,000 exhibitors to display online, divide into exportation and importation exhibitions as original entity exhibitions, and set up corresponding areas. The exportation exhibition will set up 50 galleries for products distinguished in 16 categories, including electronic home appliances, goods for daily consumption, textiles and apparel and medicine and health care products. The products of the importation exhibition will be distinguished in six categories, such as electronic appliances, building materials and hardware. All the products will be displayed online at the same time. We will optimize the query system and improve multi-language search functions to facilitate purchasers being able to find exhibitors and products. We will introduce and promote Chinese-branded enterprises and commodities through technical means. At the same time, we will strengthen services of supply and purchase connection, hold special online connection activities, and make more efforts in online business matching services to improve the efficiency of the online exhibition.
Second is to set up a cross-border e-commerce zone. We will hold activities with a theme of "Synchronizing with the Canton Fair and Seeking Business Opportunities Worldwide," and we will carry out online business activities in a unified manner through exchanging links with unified names and images designed for the fair. This mainly includes two parts: one is to set up cross-border e-commerce comprehensive pilot zones, introduce the work of the pilot zones, and promote a batch of cross-border e-commerce brand enterprises; the other is to select a batch of cross-border e-commerce platforms on the basis of merit and highlight the characteristics of the Canton Fair that are "business-to-business," or "B2B." We will mainly cooperate with B2B platforms and some B2C platforms, and we will encourage them to organize various enterprises that are up to quality standards to participate in this year's fair to expand the coverage of enterprises that could get benefits from the fair.
Third is to provide live broadcast marketing services. We will set up online live broadcast columns and links and build an independent 10X24 hours online live broadcasting room for each exhibitor. The room will be not be limited by time and space, and it will be an environment in which the exhibitor can not only negotiate with merchants face-to-face but also advertise and network with a large number of merchants at the same time through online live broadcasting. Before the opening of the fair, we will conduct special training for enterprises to improve their live broadcast sales ability. In addition, our platform will provide services of replay on demand, video uploading, interaction and communication, sharing and other functions to enrich the form of the exhibition.
We will actively mobilize all forces, improve technical levels, expand the scope of favored enterprises, improve supporting services, and enhance the online experience of all enterprises and merchants. We vow to hold an especially wonderful "online Contain Fair" with special significance through special measures in this unprecedented time. We welcome you to pay attention to the fair at that time. Thank you.
