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E-mail China.org.cn, April 19, 2024
N Video from Nanfang Metropolis Daily:
Last year, as part of the economic endeavors, cities across the country have been creating cultural and tourism IPs that have continued to gain popularity. Tianjin boasts unique cultural and tourism resources. Some netizens have said that eating breakfast and listening to Xiangsheng have become a must-do for travelers. Could you please elaborate on the distinguishing features of Tianjin when it comes to innovating new models and scenarios for cultural and tourism consumption? What are you considering to implement for the next step? Thank you.
Zhang Gong:
Thank you. I'll invite Ms. Shen Lei to answer this question.
Shen Lei:
Thank you for your interest in Tianjin's cultural and tourism sector. I have also noticed such statements online. In fact, there are many attractions and activities in Tianjin. Besides Tianjin's breakfast and Xiangsheng, as you mentioned, visitors can also ride in a carriage, visit foreign-style buildings, cruise along the Haihe River, climb Panshan Mountain, watch the sunrise and admire the flower fields. These are also must-do activities for travelers in Tianjin. In terms of natural resources, Tianjin boasts a combination of mountains, sea, rivers, lakes, wetlands and hot springs. It has the beautiful Panshan Mountain, the lively Haihe River, the vast Bohai Bay and wetlands that attract migrating birds. In terms of cultural resources, Tianjin has the thousand-year-old Dule Temple , the National Maritime Museum of China known as the "Forbidden City on the Sea," and the Beijiang Museum , which is considered a living fossil. There are also interesting folk cultures and traditional folk art such as Yangliuqing New Year paintings and Clay Figure Zhang . Visitors can enjoy delicious food and snacks everywhere in Tianjin, and the streets are filled with the bustle and hustle of daily life. If you explore Tianjin with a "city walk" on the weekend, wandering along the banks of the Haihe River or strolling through the historical districts, I believe you will have a sense of being transported to Europe. If you are interested in China's modern history, coming to Tianjin is definitely a great choice. If you are considering visiting Tianjin right now, I suggest you go to the Five Great Avenues to see the crabapple blossoms, experience an immersive performance in a foreign-style building, or visit Jizhou district to climb the Great Wall, admire the pear blossoms and have a rest at a homestay. I believe you will find it a worthwhile trip.
Currently, the cultural and tourism industry is showcasing unprecedented vitality, and the cultural and tourism market is undergoing some new changes and presenting new traits. We need to grasp the trends and respond to these changes. First, we need to adapt to the trend of deep integration of various industries. Tourism is not only an industry but also an important carrier. We need to promote the integrated development of cultural tourism with commerce, agriculture and sports as well as technology, leveraging digitization to empower the cultural tourism industry. Second, we need to adapt to the transformation of cultural tourism supply going from "meeting demand" to "creating demand." The current cultural tourism market has shifted from input-driven market to one driven by innovation . We need to increase the supply of cultural tourism products that are empathetic, immersive and interactive to develop urban, youthful and culturally rich tourism. Third, we need to adapt to the characteristics of the era of mass tourism. Nowadays, tourism has become a lifestyle and an experience for people. The development of cultural tourism depends not only on the sector's resources but also on the resources of the entire city. Therefore, we need to comprehensively improve the supply of cultural tourism products, urban management services and promotional efforts, leveraging all three aspects to create a culturally distinctive tourism destination. Mr. Zhang Gong has already invited everyone to visit Tianjin. We particularly hope that everyone will come to experience the charm and vitality of this city.
That's all I have to say. Thank you!
