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Hong Kong Financial Secretary Henry Tang will lead a delegation of government officials, tourism industry leaders and new attractions operators to Bangkok of Thailand and Kuala Lumpur of Malaysia to promote Hong Kong tourism.
The "Discover the Hong Kong Magic" campaign will start on Sunday, a government press release said on Friday.
"The opening of Hong Kong Disneyland in 2005 presents a unique opportunity for Hong Kong to reposition itself as a premier destination for family tourists," Tang said.
On May 9, the delegates will meet with representatives from the Thai business community, in particular leaders of the local tourism industry and the media. They will introduce the range of key tourism attractions to be launched in Hong Kong.
The attractions include Hong Kong Disneyland and the Symphony of Lights II, to be launched this year, and the Hong Kong Wetland Park and Ngong Ping 360 -- formerly known as Tung Chung Cable Car Project -- in 2006.
Tang will meet with officials, businessmen and media of the two countries, and brief them on the latest economic development in Hong Kong and business opportunities available to local enterprises, the release said.
He will also brief them on the recent development of the financial services sector in Hong Kong and discuss with them how the financial services sectors in both places can work together to create additional value for their clients.
As a series of major tourism attractions for Hong Kong are in the pipeline from late 2005 to early 2006, the Hong Kong Special Administrative Region government is taking the opportunity to promote Hong Kong tourism in key source markets. Bangkok is the first stop of the "Discover the Hong Kong Magic" tourism promotion.
(Xinhua News Agency May 7, 2005)
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