Big stars like Zhang Ziyi, Jay Chou and Vicky Zhao are not as
popular with consumers as their fame would suggest, according to
the results of a new survey.
The survey asked Shanghai residents to select the people they
wanted to see in TV ads from a list of 60 high-profile stars. Hong
Kong kung fu king Jacky Chan topped the list of the stars people
most want to see on a TV ads, because of his charity work and lack
of negative publicity.
The survey respondents nominated Hong Kong movie star Maggie
Cheung as the woman they would most like to see on TV ads because
she resembles a real consumer. She already appears in a number of
ads for cosmetic products and has already helped to boost their
popularity.
Popular young stars like Zhang Ziyi, Vicky Zhao and Fan Bingbing
from the Chinese mainland were voted in as the three women that
consumers would least like to see on commercials. Respondents gave
them the thumbs down because of all the bad publicity they have
received in relation to their personal lives.
Taiwan pop singer Jay Chou was unpopular for the same reason, as
well as his distance from the public.
But the man Shanghai consumers voted in as the star they would
least like to see on a TV ad was mainland actor Li Yapeng. His
marriage to pop queen Faye Wang was one of the top entertainment
news items in 2005. The couple then gave birth to a daughter with a
cleft palate, or "harelip", and have been in the spotlight ever
since.
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(CRI.cn April 12, 2007)