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Chinese kung fu master Jet Li signed on the board, announcing his fund's official cooperation with Huayi Brothers Film Corporation in a press conference held in Beijing on Wednesday afternoon, March 5. |
China's film industry leader Huayi Brothers Film Corporation officially announced their cooperation with One Foundation, the charity fund launched by Chinese kung fu master Jet Li, in a press conference held in Beijing on Wednesday afternoon, March 5.
Wang Zhongjun, CEO of Huayi Brothers, said that Huayi, together with their partners, four major theater companies, will donate part of their box office income in the next decade to One Foundation for charity. If one film ticket was sold, Huayi Brothers would donate 0.1 yuan and the related theater would donate 0.01yuan. And the donation starts from the action blockbuster "The Forbidden Kingdom", which is scheduled to premiere in North America on April 18.
Starring Jet Li and another superstar Jackie Chan, the movie has been the focus of public attention since shooting began. This film marks the first collaboration between two stars. It is estimated to break the box office record by Peter Chan's epic movie the Warlords in 2007.
Jet Li, who was present at the press conference, was very glad to have this tycoon on board. "Since the fund's launch last year, many film companies, directors and actors have offered help to the One Foundation. Today, we have set up cooperation with Huayi Brothers. That means more and more celebrity friends will join in to promote the charity campaign". Jet Li is confident that his fund will benefit more people. It's believed the two joining hands will result in more donations for the One Foundation.
Last April, Jet Li put his years' plan into reality and launched the One Foundation, hoping to help youth suffering from mental health problems, as well as victims of natural disasters. After near a year's effort, he persuaded many entrainment stars to get involved in the project, including Jackie Chan, Jay Chou, Andy Lau and Peter Chan.
(CRI March 6, 2008)
