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A television advert with a soundtrack only dogs can hear will be broadcast in the UK for the first time, the Daily Mail reported.
The pet food commercial features a high-pitched sound, similar to a dog whistle, which is inaudible to humans. But its creators hope it will make dogs prick up their ears and bark -- forcing their owners to pay attention to the product being advertised.
In a spoof of cult 1969 film "The Italian Job", the commercial features a gang of dogs as they hijack a van full of Bakers dog food. (點擊《每日郵報》查看原文)
只有狗狗才能聽到的廣告
據(jù)英國《每日郵報》報道,一支只有狗能聽到的電視廣告將在英國首播。
這個寵物糧廣告中加入了與狗哨聲類似的高頻音軌,而人耳無法聽見。廣告制作人希望可以讓狗豎起耳朵并吠叫,引起主人注意,讓其關(guān)注廣告中的商品。
廣告創(chuàng)意源自1969年的電影《偷天換日》。廣告中,一群狗打劫了一輛運(yùn)送“貝克斯”狗糧的貨車。
(China.org.cn February 17, 2012)
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