Costumed "Transformers" fans pose before a "Transformers One" poster at Universal Beijing Resort's CityWalk Cinema on Sept. 24, 2024. The franchise has cultivated a devoted Chinese following since 1987 through cartoons, films and toys. The previous seven live-action movies have grossed over 7 billion yuan ($1 billion) in China, reflecting the country's huge film market. [Photo courtesy of Paramount Pictures]