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E-mail Xinhua, June 27, 2024
The International Olympic Committee (IOC) has launched "Sport. And More Than Sport" platform to demonstrate the multi-dimensionality of the Olympic experience and everything sport and the Olympic Games bring to people on and off the field of play.
With one month to go before the start of the Paris 2024 Olympic Games, the IOC tries to show the meaning beyond the performance of sports to emphasize the human connection, personal empowerment and growth, opportunities and dreams through this new platform.
The platform will debut with a short film that shows the unique spirit and feeling of the Olympic Games, which will air globally across the Olympic Media Rights-Holder (MRH) network and Olympic digital platforms and will run throughout Paris 2024 and beyond, IOC said.
