World champion hurdler Liu Xiang is currently enjoying seeing
the first shoes branded with his name.
Liu Xiang displays the shoes with his
name embroidered on the vamp at the promotion occasion in Shanghai
on Friday, July 20, 2007. [Photo: China Foto Press]
Website Sohu reports the athlete appeared in Shanghai on Friday,
promoting the publication of the track shoes with his name
embroidered on the vamp.
Sports gear manufacturer, NIKE, designed the shoes for the
Chinese "flying man" and launched them on the market.
International sports industry tycoons have been used to
contriving exclusive gears for ace athletes. NIKE have made shoes
for Brazilian soccer stars Ronaldo and Ronaldinho, while
Germany-based Adidas once signed charming footballer David Beckham
as its advertisement hero.
(CRIENGLISH.com July 21, 2007)
