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Hurun co-published The Chinese Luxury Traveler White Paper report on Jun 4 with ILTM Asia, and the paper has been running for two consecutive years. The 23-page report estimated the size of the Chinese luxury travel market and explored how affluent Chinese prefer to travel.

The paper includes face-to-face interviews and questionaires with over 150 individuals worth over 10 millioin yuan each, conducted during April and May 2012. Most of these millionaires are from Beijing and Shanghai. 80 percent of them are male and the average age is 37.

Sanya, Hong Kong and Yunnan still rank as the top three destinations in China, while Xinjiang entered the top 10, from 13th place last year. In addition, 64 percent of richest people own a vocation house, of which 27 percent are in Sanya and 11 percent are in Hong Kong.

In this story, we give a specific introduction to these cities, their preference rating as provided by millionaires, their previous rankings as well as some travel tips.

Xinjiang

Xinjiang, located in the west of China, is famous for abundant tourist resources as well as various kinds of delicious fruit. Wellknown places include Heavenly Lake, Narat Grassland, Gaochang Ancient City and ruins of Loulan and Kezil Thousand-Buddha Grottoes. Besides, the fruit of Xinjiang is highly popular in China, boasting thin skin, rich flesh and juice and sweet. As it has perfect location, the fruit is known for quantity as well as quality. Famous types include apple, grape, Hami melon and pear. In order to enlarge the fame as well as the sales volume of fruit, it holds festivals for fruits such as Grape Festival in Aug, which is worth-visiting.

Percentage in 2012: 11 percent

Rank in 2011: 13

Travel tips:

-- Best time to visit: May to September

-- Local snacks: Mutton kebab, Pilaf (steamed rice with muttons), Nang (roast stuffed bun) and milk tea