Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Toyota 豐田
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
11 | 11 | Japan | Automotive | 27,764 | 6% |
Responding to recalls and publicized safety concerns in 2010, Toyota focused on quality and safety. Changing its leadership structure and creating a new internal reporting system are two measures that should help restore its reputation for outstanding quality control. The Toyota brand relies heavily on its family of Prius models and its Hybrid Synergy technology—it was ranked number one in Interbrand's Best Global Green Brands—and that corresponds nicely with the current consumer priorities of low-consumption and sustainability. Overall, Toyota is still viewed as the leader in green, and it looks as though the carmaker is restabilizing.
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