Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Disney 迪士尼
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
9 | 9 | United States | Media | 29,018 | 1% |
Disney continues to deliver its quality, family-fun experiences through parks, movies, and merchandise. In the year ahead, it has plans to expand on its successful Fantasyland in its Orlando Magic Kingdom park, delivering further on the experience the brand is built upon: fulfilling the dreams of its audience. This year, Disney's park in Hong Kong continued to perform well, and an agreement to build another in Shanghai should improve the brand's presence even more in the region. The Cars franchise continues to be a vital one for the company and Disney has plans to open a "Cars Land" at its redesigned California Adventure park. The question the brand faces in the year ahead, however, is if it is creating enough new stories and characters to live up to its promise of magic and fun.
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