Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Google 谷歌
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
4 | 4 | United States | Internet Services | 55,317 | 27% |
With a 27 percent increase in brand value in the past year, Google's position as one of the world's pre-eminent brands is growing and nothing seems capable of stopping it. Google has focused largely on developing new offerings in the past year, including Chromebook, a cloud-connected computer without internal software and equipped with the tagline "Ready When You Are." Besides attracting more visitors than any other website, Google also continues to attract and retain employees, ranking number one on multiple surveys of the most attractive employer. Ensuring its people are engaged in the company's success, Larry Page, co-founder and current CEO, announced that 25 percent of employees' yearly bonuses depended on the performance of Google+, the brand's new social networking challenger. Google+ was received with a mixed response and while it is difficult to find specific data, Google+ may find its greatest challenge to be overcoming the issue of so many social sites being available to consumers. Harnessing its power for good, Google continues to raise awareness for climate change, global public health, and poverty, with more than U.S. $100 million in grants awarded since 2004 through Google.org.
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