Chow Tai Fook Jewellery Group Ltd. is a leading jewellery group in the Chinese mainland, Hong Kong and Macau with a heritage of over 80 years. Its products include gem-set jewelry, platinum/karat gold products, gold products and deluxe watches. Adrian Cheng, CEO of Chow Tai Fook Jewellery Co., Ltd., is taking Chow Tai Fook into the high-end luxury jewelry market . Its “Yun Yi” collection made a big splash in Paris in 2011.